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AI Glossary

Generative AI

What is Generative AI?

AI systems that can produce new content — text, images, audio, video, code, or other outputs — rather than simply classifying or predicting. Generative AI includes large language models, image diffusion models, and multimodal systems. The term became mainstream following the release of ChatGPT in late 2022.

Example in practice

A communications team using AI to draft press releases, generate social media images, and create presentation slides is using three different generative AI capabilities — text, image, and content generation — in a single workflow.

Learn more

See Generative AI applied in a professional context through this free course.

AI Fundamentals for Professionals